The fundamentals of all business relationships – What’s it all about?

It’s all about Trust and Valueā€¦

I have found that many people engage in business relationships, whether with customers, stakeholders or colleagues with the aim to achieve some result or benefit. The reality is that the motivations for goals are often miss appointed or even destructive to the true opportunity exchange.

For example,

Most sales representatives engage with the goal to achieve a sales target and ultimately earn commissions.
We engage with key stakeholders to achieve personal business gain or leverage their influence […]