News & Insight

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Last week OnTrack International welcomed a team from the BBC who were keen to discover more on the subject of “Personal Brand” and the impact of your Digital Footprint.

Over the last few years we have been delivering far more training in relation to the “Personal Brand”. Brands are important to consumers because they guarantee a deliverable. When we buy into a particular brand, we do so because we feel that we know what we are getting.

Personal branding is about seeing yourself as a marketable product. Most people’s personal brand has grown organically within themselves over many years, affected by our upbringing, beliefs, values and life experiences. Just as branding has become a recognised marketing science in the business world, we now need to think of our own personal brand in a scientific way. We need to be intentional, thoughtful and strategic about the impression we create and the effect we have on people around us.

The BBC wanted to talk to OnTrack International in relation to Personal Brand and an individual’s “Digital Footprint” when searching for a new role. Key questions they wanted answered were –

“How much of an impact can your digital footprint have?”

“What can an individual do to control, to a degree, their digital footprint?”

“How effective could this be?”

The programme is due to air on BBC East programme Inside Out on Monday 6th February. Our Marketing Manager Fraser Jones discusses his own personal experience with his Digital Footprint and how it impacted him prior to joining OnTrack International.

So what is the upside of having a strong personal brand? There are of course many, but the main ones are that it will increase your prestige and authority, give you many more opportunities for advancement in your career, it will attract people to you as they seek you out as a role-model and positive force, you will add value to your business and finally will help you to increase your earning potential.

For more information on Personal Brand please contact Robert.Alp@ontrackinternational.com